Babyrace

Renne und hüpfe mit Babyrace durch die ganze Schweiz!

Babyrace is a jump'n'run through Switzerland. It was conceived as part of Denner's current advertising campaign "Close to you" and was created in collaboration with Ese Agency. The game is free and playable on all devices at babyrace.ch.

The basic idea of the campaign is to draw attention to the fact that everywhere in Switzerland there is a Denner close by. So close that even a baby can find it. In addition to posters and TV commercials, a raffle was also planned. In order to sustainably reach more people, the idea quickly arose to combine this with an entertaining game.

We worked closely with ese agency and their web connection and used our know-how to design entertaining and exciting levels around Switzerland. In short levels, you start at a famous landmark and run as fast as you can to the end destination, the nearest Denner. The length of the level corresponds to the average real running distance on site. The well-known controls of a jump’n’run and the two-dimensionality of the levels offer entertainment for a wide audience. Someone looking for more challenges will find it in the high score and the collection of hidden pacifiers.

Another requirement was that it should be a device-independent web application so that it can be accessed from computers as well as mobile devices. With the help of the Html5 Super Mario open source project, the core of the game was ready very quickly and we were able to concentrate on creating exciting levels, our own enemies and cool pixel graphics.

We wish you a lot of fun crawling and jumping through different Swiss places like Lake Geneva, the Lion Monument in Lucerne and under the Bernese arcades! Can you beat the high score?